If you’ve been a working professional for a while, you must have a realized the need to be skilled in a particular field. The knowledge you possess is something that can never be stolen from you. This is true in digital marketing as well.
A field filled with different techniques, digital marketing is a field where a person can become skilled in an array of different techniques. Open up a jobs portal and you’d find job listings for specific posts like email marketer, SEO executive, content editor, AdWords specialist, and so on. Most companies want to hire professionals who have expertise in one single part of the field.
This point is further emphasized in digital marketing institutes. Students taking up courses and learning digital marketing are always advised to become experts in one part of the field to have a better chance of landing a job. Even job roles with titles like digital marketing executive eventually end up becoming about one or two segments of online marketing.
This eventually leads to a place where digital marketers become professionals trained in one or two skills. While this may suit the needs of their employer and career in the short term, it is not a solution for the long term.
Learning new skills and becoming talented in a range of different fields is no longer an option. In this article, we discuss why digital marketers should solidify their career by learning new skills.
Technology is Taking Over Many Industries
Perhaps the biggest reason you should think about learning new things such as programming or writing is the disruptive nature of new technologies. There are already so many tools which are automating key parts of digital marketing.
Take AdWords as an example. At first, the success of a paid search campaign with AdWords required the skills of an SEM analyst to identify good keywords and making the right CPC bid.
Now, Google has added the option for advertisers to automate the bidding process. Many SEM tools to suggest keywords without any deep analysis. If the job of a digital marketer becomes easier, they eventually become more dispensable to their employer. Thus, learning new skills is essential for having a stable career.
The only way you can really grow in your career is if you’re ready to take on more responsibilities.
The simplest way to convince your employers to entrust you with more responsibilities is by learning a new skill. Assume you work as a content writer at a tech company. In order to grow at the same company, you start learning to program. Once you’re good at it, you can convey the same to your employer. If your skills are at an optimal level, you can increase your seniority level and become an important part of the company.
In conclusion, this article tries to explain why digital marketers should always try to learn new skills.
About the Author – Manu Jaiswal is a well-known marketing thinker and content developer currently writing for DelhiCourses, a best digital marketing institute in Delhi.